Produced by SilverKris for NOVI Well being
Diabetes stays one of the frequent non-communicable ailments in Singapore. A 2010 report revealed that 1 in 9 residents between 18 to 69 years had been affected by diabetes, with one other 14% of Singaporeans aged 18–69 years recognized with pre-diabetes. To fight this, three medical medical doctors – Dr. Sue-Anne Toh, Dr. Kyle Tan and Dr. Joanne Tay – got here collectively and based NOVI Well being in 2018. The Singaporean well being tech startup specialises in diabetes care and weight reduction, with a novel holistic strategy that integrates scientific therapies with behavioural and life-style interventions.
“Even if in case you have one of the best experience to provide you with the right evaluation and plan to get more healthy, human beings aren’t all the time rational,” says Dr. Toh, a senior endocrinologist and CEO at NOVI Well being. That’s why NOVI facilitates constructing trusted relationships between customers and its care crew who can empower them on their journey and help all of them the way in which.
Via NOVI Well being, customers obtain hyper-personalised well being options that mix each exact medicine with one-on-one well being teaching to forestall or higher handle diabetes and different lifestyle-associated persistent well being situations. The startup is at the moment targeted on diabetes care and weight administration, however will broaden into well being optimisation and bettering well being longevity by extremely customised preventive methods within the close to future.
Closing the diabetes care hole
Present diabetes care is usually episodic, and never personalised or holistic sufficient. Sufferers are sometimes left to handle their situation on their very own between their session dates. NOVI Well being goals to shut this care hole: Customers use wearable units and steady glucose displays to trace knowledge and obtain well timed suggestions and help from a well being coach through the Novify app, all tailor-made to their distinctive wants and objectives. The coach delivers vitamin and health recommendation, which enhances the medical recommendation given by their physician. This ensures that customers obtain care that’s seamless and holistic.
“Whereas physicians are wonderful at prescribing medicine and offering medical care, with advances in expertise, vitamin, behavioural and sports activities science, we actually ought to be serving to people enhance their well being extra holistically . A affected person is just not one physique half or one check end result. That’s the place our resolution is available in,” says Dr. Kyle Tan, who heads NOVI Well being’s product improvement as their Chief Product and Enterprise Growth Officer.
New customers are educated on how you can handle their very own well being when on-boarded on the app and program, and likewise obtain digital one-on-one help and training in between.
NOVI Well being additionally focuses on folks with pre-diabetes and extra weight. Most individuals assume diabetes solely occurs to those that are overweight, however Dr. Toh is fast to appropriate this false impression. “Asians develop problems like diabetes and fatty liver with out being as chubby or overweight as their non-Asian counterparts.” Dr. Toh stresses that common screening is necessary, even when a person just isn’t chubby, to find out if they’re in danger.
Understanding there’s a higher approach to stay with diabetes has been liberating for a lot of NOVI sufferers. “A affected person with newly recognized diabetes whose personal father handed away on account of problems from diabetes stated to us: ‘I all the time thought diabetes was a dying sentence. However after being with NOVI Well being, I see it as a brand new lease of life,’” reveals Dr. Toh.
“Whereas it does require dedication to altering the way in which he eats and workout routines, he says it was a much-needed get up name to prioritise his well being. As a result of he was in a position to make constructive adjustments early on, he might put his diabetes in remission in an gratifying and sustainable method.”
Weight reduction and healthcare past diabetes
Whereas NOVI began to sort out the persistent illness epidemic with diabetes, the founders shortly realised that they may make a fair bigger influence by addressing the problem additional upstream. Now, the platform works with a broad spectrum of customers, starting from those that could also be wholesome to those that are in danger for persistent situations equivalent to hypertension, excessive ldl cholesterol, fatty liver and weight problems, with the objective of serving to them get more healthy and avoiding development to persistent illness.
“These aren’t essentially of us who frequent aesthetic or slimming centres, however people who’re involved about their weight for well being causes,” Dr. Tan explains, citing the illustration of people of their 30s amongst NOVI customers. “They need to be sure that they’re wholesome and match of their 40s or 50s, to have the ability to spend high quality time with their rising children and family members. And meaning proactively managing any threat elements, equivalent to extra weight.”
The upswing on this demand is so outstanding that NOVI now sees as many sufferers seeking to drop a few pounds for well being causes, as they do for diabetes therapy.
On the identical time, Dr. Tan explains that many nonetheless wrongly imagine weight problems is solely on account of an absence of train. “Whereas train is necessary for general well being and might promote weight reduction, usually there are a number of elements equivalent to food regimen, sleep in addition to medical points that have to be addressed. Weight reduction is finest achieved with holistic and extremely personalised recommendation that’s delivered promptly. Some people could even profit from medicine to kickstart the method.”
Their weight administration programme is rooted in an emphasis on consistency and behavioural change. Via the Novify app, customers can observe their behaviour and obtain tailor-made train and vitamin plans, obtain digital one-on-one weight reduction teaching and help, and medicine the place acceptable.
NOVI’s new imaginative and prescient for well being optimisation and longevity
The founders hope to reframe the way in which sufferers view their well being. It’s maybe solely becoming then that the corporate’s title novi means “new” in Latin. “This title represents a contemporary perspective on well being and healthcare.”
Shifting ahead, the well being tech startup goals to proceed pushing the boundaries of well being, shifting past illness administration to proactive well being optimisation for longevity. This consists of not simply conventional lab checks for analysis, however a holistic and preventative strategy by the usage of genetic and biomarker knowledge.
The founders additionally need to begin a public dialog about well being optimisation and its advantages, equivalent to extended vitality and decreased threat of persistent ailments, and empower extra people in Singapore and globally to take management of their well being.
“In the end, NOVI Well being is for everybody who desires to turn into more healthy and believes that change is feasible,” shares Dr. Toh. “Our objective is to make well being easy and sustainable.”
To study extra about NOVI Well being, go to the official web site.