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Friday, August 11, 2023

new emblem, plane livery & premium cabins

Friday newsletters at all times function journey contestssuggestions, or information.

In the present day: Air India will get makeover with a brand new emblem, plane livery and cabins 

Air India – a Star Alliance member – is the flag service of India. It’s the second largest service in India (after IndiGo) nevertheless it stays the biggest worldwide service out of India with an 18.6% market share. The airline was based by J. R. D. Tata – an Indian aviator, industrialist, entrepreneur and chairman of Tata Group – as Tata Airways in 1932; Tata himself flew its first single-engine de Havilland Puss Moth, carrying air mail from Karachi’s Drigh Highway Aerodrome to Bombay’s Juhu aerodrome. In 1953, Air India was taken over by the federal government, however in 2021, the Tatas paid almost $ 3 billion USD to purchase the service again. Air India returned to its founders with file losses and a status severely dented – dangerous customer support, frequent delays and cancellations, and nightmarish experiences by passengers. This week, the Tata Group unveiled its new plans for Air India, which show some severe ambitions for an entire turnaround and a attainable brilliant future.

On this article:

What do you consider Air India’s new id, livery and cabins? Depart a remark.



Air India unveiled a brand new model id and plane livery because the airline strikes forward with its transformation plan since being taken over by Tata Group greater than one-and-a-half years in the past. The brand new look re-imagines the enduring Indian window form, traditionally utilized by Air India, right into a gold window body that turns into central to the brand new model design system. It symbolises a ‘Window of Prospects’, in line with a press launch.


The brand of Air India that it used since 2014 confirmed a crimson swan with the orange Konark Chakra picture on it. The airline’s new emblem image ‘The Vista’ is impressed by the height of the gold window body, signifying limitless potentialities, progressiveness, and the airline’s daring, assured outlook for the longer term, it mentioned in a launch. The airline mentioned the brand new plane livery and design incorporates a palette of deep crimson, aubergine, purple and gold highlights in addition to a chakra-inspired sample. Whereas crimson and white are Air India’s colours, the purple is taken from the livery of the airline Vistara. “It additionally boasts a putting new custom-made ‘Air India Sans’ font, marrying confidence with heat to place Air India as premium, inclusive, and accessible,” the discharge mentioned.

The brand new model id has been designed in partnership with the model transformation firm FutureBrand. Vacationers will start to see the brand new emblem all through their journey beginning December 2023, when the airline’s first A350 enters the fleet within the new livery, in line with the airline.


Along with a brand new model id , Air India can also be making important investments all through the visitor expertise to raise its service and to strengthening its place as the popular airline for travellers flying to, from, and inside India:

  • The service has confirmed historic buy agreements to accumulate 470 plane from Airbus and Boeing at round $70 billion USD (based mostly on printed listing costs), with deliveries of the brand new plane beginning November this yr. Air India’s agency orders embrace 34 A350-1000, six A350-900, 20 Boeing 787 Dreamliners and 10 Boeing 777X widebody plane, in addition to 140 Airbus A320neo, 70 Airbus A321neo and 190 Boeing 737MAX narrowbody plane.
  • Air India has launched its all-new inflight journal, namaste.ai, which is now accessible on board all Air India home and worldwide flights. A premium journey and way of life journal, it displays Air India’s imaginative and prescient of changing into a worldclass international airline with an Indian coronary heart.
  • Air India has launched a brand new web site and cellular app, providing a considerably improved internet expertise with new digital instruments and options.
  • The service will even launch a brand new “open all hours, every single day” buyer contact heart in 9 Indian and international languages by the top of this yr, in addition to a totally redesigned loyalty program in early 2024 that may allow 1000’s of latest redemption potentialities.
  • The airline is investing in constructing utterly new lounges at Delhi and New York JFK airports, having lately introduced a world lounge community growth, attaining 100 per cent lounge entry protection for premium prospects in any respect locations in its worldwide route community.
  • Air India has now welcomed greater than 5,000 new workers, together with 3,200 cabin crew and almost 1,000 cockpit crew, who’re serving to to drive the cultural transformation going down on the coronary heart of the airline. It’s also closely investing in constructing one of many world’s largest aviation coaching academies in India that may upskill an enormous variety of aviation professionals.


Final however not least, Air India is putting in new First, Enterprise and Financial system Class cabins on its airplanes. The transformation of its fleet has already begun with the airline leasing and shopping for 20 widebody plane this yr. A $ 400 billion USD program to utterly refurbish the interiors of its legacy fleet of 43 widebody plane commences mid-2024, which is able to result in the set up of brand-new seats in each cabin, new inflight leisure techniques, and inflight Wi-Fi web connectivity. By March 2024, one third of the airline’s widebody fleet can be upgraded, and over the following two-and-a-half years, its complete long-haul fleet can be reborn. Air India launched a brief video, which showcases the brand new cabins of the service’s reconfigured Boeing 777 plane (watch under):

The video reveals the next details about Air India’s new Boeing 777 interiors:

  • The First Class cabin can be a single row of suites organized in a 1-2-1 configuration. Every suite can be absolutely flat and may have a door.
  • The Enterprise Class seats can be organized in a staggered 1-2-1 configuration. The absolutely flat seats may have direct aisle entry and a privateness door.
  • The airline will set up a Premium Financial system Class product on its lengthy haul fleet, with the seats organized in a 2-4-2 format.

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