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Tuesday, May 30, 2023

I refuse to be held hostage to the YouTube algorithm…for now

Taking that little further time to analysis and plan your social media content material pays off ultimately

I eat a whole lot of social media nowadays as a result of I need to know what’s taking place round me and so I can carry on high of tendencies and updates in my discipline.

However I additionally watch to see what different creators are as much as and the way they’re presenting Ho Chi Minh Metropolis, its meals and its individuals to their followers.

As a result of a purpose of mine now could be to develop my YouTube channel, I’ve been taking a eager curiosity in what these ‘fly in-fly out’ YouTubers are highlighting about our nice metropolis.

Most of them are on a good finances…and due to algorithm anxiousness, are eager to maneuver on to the following vacation spot…

And it could come as no shock that the majority of them are serving up the identical observations as the remaining in regards to the visitors (motorbikes), climate (it’s sizzling) and meals (Saigon’s finest banh mi).

Which is okay, I get it.

Most of them are on a good finances, they keep on the town for only one or two nights, and due to algorithm anxiousness, are eager to maneuver on to the following vacation spot to convey us their subsequent piece of thrilling content material.

Nevertheless, with such a good schedule, one thing has received to provide, and normally, that’s correct analysis.

I don’t know what number of occasions I’ve seen a video pop up on my feed this month claiming Banh Mi Huynh Hoa as the most effective you’ll get in Saigon.

It might be true, I don’t know, it is a cracker and deserves to be within the operating.

Dare I say it could be the most effective?!

However there should be tons of, if not, hundreds of banh mi retailers and stands in Ho Chi Minh Metropolis of assorted tastes, sizes and costs that might throw their nonla into the ring.

However Huynh Hoa (colloquially often called ‘the lesbian banh mi‘) will get all of the love, with the reason is, one could conclude, that it’s low hanging fruit (The Lunch Woman involves thoughts).

The factor is, there’s an equally good one at about the identical value only a 15 minute stroll away referred to as Banh Mi Ba Huynh.

Nobody appears to cowl it, at the very least, it doesn’t present up on my feed.

You actually ought to give it a strive subsequent time you’re within the space to see what I imply, and hey, even share a pic of it in The Bureau Asia Group if you happen to like.

Which brings me to my newest video.

For plenty of causes I haven’t been capable of journey as a lot as I might’ve preferred to date this yr, however there’s an upside to it.

It’s pressured me to look nearer to residence for issues to characteristic in my content material; issues that I’ve ignored or just hadn’t opened my eyes to till now.

It’s taught me that I don’t must journey far and extensive for an fascinating story and doubtlessly better views. It’s true that always the most effective tales are proper at the doorstep.

Take the bun bo Hue I characteristic within the video above. It shortly grew to become obvious after a number of visits that Phuong Linh was serving up one thing particular.

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I received into the behavior of asking different diners what they considered her bowls of Hue’s best noodle soup, and overwhelmingly, the response was at all times that it’s the most effective round.

It had solely taken me about three years to seek out it!

However due to plenty of causes, together with researching and planning prematurely, I believe my video has turned out significantly better than if I’d simply lobbed up and began filming.

From reminiscence, I believe I filmed and ate at Phuong Linh’s on three events earlier than I used to be pleased with what I’d shot.

I perceive that this method isn’t at all times sensible, particularly on journeys out of the town or overseas, however on condition that Phuong Linh’s is walkable from my house, I assumed one of the simplest ways to do it justice was to take my time, get to know Phuong Linh just a little bit, and, most likely most significantly, truly eat her specialty greater than as soon as over a time frame.

Whereas this technique will restrict me to publishing simply two or three long-version movies per 30 days, it means (I hope) that I gained’t be held hostage to that darn algorithm and truly have the ability to benefit from the means of bringing tales like this to you in a extra correct and fascinating means than what itinerant YouTubers appear to be dishing up.

Comply with me on Instagram @mattcowanasia

Comply with The Bureau Asia on Instagram @thebureauasia

Be part of The Bureau Asia Fb Group

Subscribe to The Bureau Asia YouTube channel

Take heed to The Bureau Asia Podcast

The Bureau covers tales of curiosity to individuals dwelling and travelling in Southeast Asia. We’re at all times on the look out for fascinating tales and issues. Comply with us on Fb at @thebureauasia & Instagram at @thebureauasia

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